Plus Size Clothing – A Billion Dollar Industry
According to the Centers for Disease Control and Prevention, nearly 17% of U.S. children are overweight. Childhood obesity rates have tripled, so pediatricians are taking a proactive approach with their little patients and their parents. Even though from a physical health perspective this is concerning, the apparel industry has seen the rise of a new niche market. According to recent statistics, the sale of bigger women’s and overweight children’s plus size clothing is a $47 billion industry.
Top Plus Size Designers
Increases in shopping for children’s clothing in a plus size category has caught the eye of many top designers like Old Navy, Gaps, the Kardashians, Calvin Klein, Polo Ralph Lauren, London Fog, Timberlake, Fruit of the Loom, Chez Ami, Sport Tek, Gracie Girls, American Apparel, Disney, Puma, Levi, Izod, American Princess, Rare Editions, Amy Beyer, and Tommy Hilfiger, just to name a few…
Is Plus Size an Acceptable Term?
Designer and plus size manufacturers are creating trendy clothing which are the same style and quality material found in their regular sized counterparts. Children usually don’t like being different among their peers, they like having the same clothes and toys everyone else has access to. However, people are looking at changing the term ‘plus size’ so children don’t become stigmatized about their weight. While roomier clothing for girls is labeled ‘plus-size,’ boy’s roomier clothing is still labeled ‘husky.’
Larger Trends
Finding children’s ‘plus size’ clothing can be challenging for parents, especially when trying to find trendy outfits. Plus size retailers recognize the need for roomier sizes because children and their parents are looking for age appropriate clothing for their particular body shape. The need for expanded waistlines to accommodate their larger frames will help children to focus away from body image issues.
Plus Size Clothing History
Children’s plus size clothing fashions are available as young as three years of age and the retailing on-line market is growing. Internet shopping sites are expanding, with clothing sites for children featuring custom made bigger sized articles – and they are doing big business. The plus size clothing industry has been around for a while, but now it’s booming with a vengeance. Plus size children models are being pictured in top retailing ads wearing trendy, fashionable clothing, Internet clothing sites have followed suit and are featuring the same. ‘
Well-established and reputable Internet clothing sites, like Nenepa.com, offer the best, trendy designer brands of clothes for boys and girls all at a great price. You can choose from a huge selection of brand names and quality clothing wear. Shopping for clothes for kids can be fun, especially when there are outfit simulators and other nifty features available on the site. Everyone will enjoy browsing through an inventory of trendy clothing made with their body style in mind, and they will love the great prices too.